Do you seem to have to fight your point aggressively, or ally with others, to win the resources you need? Do you feel that someone is continually taking advantage of you? Or do you struggle to get what you want from people whose help you need, but over whom you have little direct authority? If so, you may need to brush up your win-win negotiation skills (it’s been estimated that we spend almost 50% of our waking time negotiating). Effective negotiation helps you to resolve situations where what you want conflicts with what someone else wants. The aim of win-win negotiation (and this program) is to find solutions that are acceptable to both parties – solutions that can leave both parties feeling that they’ve won.